Meet the Experts
Meet the compliance specialists, regulatory minds, and industry strategists who work alongside your agency to safeguard your creative vision and navigate complex regulatory landscapes.
Deb Fisher
Director of Audit & Compliance
With 18+ years of experience managing complex audit compliance frameworks within the pharmaceutical industry - one of the most stringently regulated sectors in the world - Deb brings unparalleled precision to AdKnow. She specialises in breaking down dense legislative guidelines into actionable risk-mitigation strategies. At AdKnow, Deb ensures that brands and agencies possess the airtight structural auditing systems needed to keep every campaign entirely above board.
Mark Smith
Director of Advertising Compliance
Mark is a veteran in Regulation compliance with over 40 years experience in various sectors. For the last 25 years he has provided advice on ensuring advertising content complies with strict broadcasting frameworks. In addition to his role at AdKnow, he is the Director of Laevo.org, where he reviews claims and copy as well as checking the scientific basis of substantiation in commercial advertisements for television and radio form concept to air. Marks deep, insider knowledge of broadcast advertising standards provides AdKnow clients with a massive competitive advantage in the compliance space.
Eli Fisher
Director of Branding & Visual Strategy
Bringing a fine art background and a sharp strategic eye to the team, Eli proves that compliance never has to compromise creativity. As AdKnow’s visual strategist, they oversee all brand aesthetics, bridging the gap between colour theory, consumer psychology, and high-impact design. With hands-on experience curating solo exhibitions across varied mediums, Eli ensures that AdKnow’s training materials, compliance guides, and client assets are modern, digestible, and visually striking. By seamlessly aligning sophisticated aesthetics with the company’s core mission, Eli creates memorable branding that communicates trust and value to the target market - demonstrating that brand safety and exceptional design can perfectly coexist.