Ruling RoundUps

Official Rulings At-A-Glance Your quick-reference monthly compliance digest for brands, agencies, creators, and influencers. Headline Cases & Key Takeaways 1. Domino's Pizza, Mars (M&M's) & Morley's — Less Healthy Food (LHF) Restrictions The Issue: A fresh batch of formal rulings tested the boundaries of the online and pre-9pm Less Healthy Food advertising restrictions, focusing particularly on identifiable products and brand characters. The Ruling: Mixed (Domino's Not Uphe

Your quick-reference monthly compliance digest for brands, agencies, creators, and influencers. Headline Cases & Key Takeaways 1. Jaded London — Social Responsibility & Implicit Glamorisation The Issue: An email marketing campaign featured a model standing beside a scooter near water wearing fashion pieces while holding what the ASA interpreted to be a lit cigarette. The Ruling: Upheld. Breached CAP Code Rule 1.3 (Social Responsibility). Key Takeaway: Watch your implicit

Welcome to the May 2026 edition of the AdKnow Ruling Roundup. This month, we break down the most significant ASA enforcement actions affecting UK influencer marketing - including the first-ever rulings under the new 'less healthy food and drink' advertising restrictions, updated non-compliance sanctions, and key disclosure cases, with each ruling including a practical takeaway you can apply to your own content. CASE 1: First LHF (Less Healthy Food) Enforcement Rulings (April

The UK’s Advertising Standards Authority (ASA) has significantly escalated its tech-driven monitoring and structural enforcement. If you are leading a talent or influencer agency, the "wild west" era of minor slaps on the wrist is firmly over. The June 2026 ruling roundup highlights the critical shifting dynamics, the specific compliance traps triggering enforcement, and how to pitch your agency's compliance value to protective brands. The Red Flags: High-Risk Verticals in Ju