Welcome to the May 2026 edition of the AdKnow Ruling Roundup. This month, we break down the most significant ASA enforcement actions affecting UK influencer marketing - including the first-ever rulings under the new 'less healthy food and drink' advertising restrictions, updated non-compliance sanctions, and key disclosure cases, with each ruling including a practical takeaway you can apply to your own content. CASE 1: First LHF (Less Healthy Food) Enforcement Rulings (April